Same Team Partners
Sebastiaan Smits

Founder and editor

Sebastiaan Smits

Utrecht, Netherlands

Sebastiaan Smits founded Same Team Partners and is editorially responsible for every ranking, comparison, guide and research page on it. Research and drafting are AI-assisted and every vendor claim is checked against the vendor's own documentation before it is published. He also runs 2 Steps Ahead, an AI search visibility agency for B2B software companies.

Focus areas

  • HR and people software
  • Employee communication
  • Editorial standards
  • Software research

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