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Be direct, be effective: How specificity and conciseness improve communication

Be direct, be effective: How specificity and conciseness improve communication

We all know that effective communication is key to team success, yet many people struggle with clarity. Toooften, we see team communications bogged down by unnecessary details, unclear expectations, and ambiguous language. Maybe you think a lot of backstory and encouraging, flowery language will help your message land. The chances are slim, especially if your team is already buried in work and struggling to keep up. It’s not helpful, to a point where it can actually become counterproductive. 

If you’re an offender, we hope a colleague tells you to get to the point (politely, of course). Specificity and conciseness don’t just make communication easier to digest—they enhance productivity, reduce errors, and create a more focused, aligned team environment.

In this post, we’ll explore how being specific and concise improves team communication and offer actionable steps to help you simplify your messaging for maximum impact.

Step 1: Define clear objectives and expectations

We’ve said it before, and we’ll probably say it again:  communication—whether an email, meeting, or project update—should have a clear objective. Before hitting send or calling a meeting, ask yourself: What do I want the audience to understand or do as a result of this message? If the answer isn’t clear, your audience may leave confused or unsure of the next steps.

To eliminate ambiguity:

  • Be direct with your ask — Avoid vague language like “as soon as possible” or “get back to me when you can.” Instead, specify deadlines, such as “Please complete this by Friday at 3 PM.”
  • Outline expected outcomes — If you’re delegating a task, clarify what the final result should look like. For example, instead of saying, “Prepare a summary,” say, “Create a one-page summary focusing on the project’s timeline, major milestones, and any current risks.”

Research from the Journal of Communication Studies found that teams that use specific and concise language experience 20% fewer errors, as clarity reduces the need for follow-up questions and corrections. This underscores the importance of precision in every communication touchpoint.

Step 2: Focus on essential information only

In a world where attention spans are shorter than ever and communication channels are abundant and overflowing with distractions, less truly is more. You truly must get to the point to get what you need from your audience. Overloading messages with details dilutes the primary points and makes it difficult for the audience to identify key takeaways. To communicate effectively, focus on the essentials by following these practices:

  1. Start with the key takeaway — Lead with the main point or action item, then provide context if necessary. Your audience should understand the message’s purpose within the first few sentences.
  2. Format your message — Design your communication for scannability. If you have multiple points, use headlines and structure them as bullet points. This format breaks down information into digestible parts, improving retention and clarity.
  3. Trim unnecessary words — Avoid filler words and phrases. Instead of saying, “I just wanted to quickly touch base about…” say, “I’m checking in about…” Cutting excess words sharpens your message and respects your audience’s time. If you want to work on being concise, check out Smart Brevity. We’re big fans.

Fun fact: A study from Cornell University shows that people are more likely to engage with messages that prioritize concise and essential information. The study found that recipients were 27% more likely to respond promptly when messages were shortened by removing superfluous details.

Step 3: Set clear timelines and next steps

Timelines and specific action steps remove the guesswork from communication. When you state what needs to be done, by whom, and when, you increase the chances of follow-through and accountability. For example:

  • For Project Updates: Specify, “Next steps: John will finish drafting the proposal by Wednesday at 5 pm, and Sarah will review it on Thursday by 10 am.”
  • For Requests: Instead of saying, “Let me know what you think,” try, “Please provide feedback on sections 3 and 4 by Tuesday at 5 pm so we can finalize the document.”

Ending with a clear next step reinforces expectations and ensures everyone is on the same page. According to research from the Project Management Institute (PMI), teams that include timelines and defined action items in their communications experience a 32% improvement inproject delivery rates.  PMI isn’t pushing the need for project management; they’re showing that teams succeed when they operate with clear expectations.

Step 4: Streamline your message with checklists and templates

Want to save time and keep your messaging sharp? Create templates for your most frequent communications! With templates for project updates, feedback requests, and team briefs, you’ll cover the essentials without overwhelming your audience. Think of them as a checklist: they ensure each message hits the key points while staying clear and concise. Plus, when your audience gets used to a familiar format, they’ll spot action items and must-know info in seconds. 

The benefits of specific and concise communication

Specificity and conciseness aren’t just about trimming down words—they actively improve overall team efficiency. Data from McKinsey & Company reveals that companies with a culture of concise, targeted messaging report 30% higher productivity, as team members waste less time on follow-ups and clarifications. Other benefits of clear, concise messaging include:

1. Reduced errors — Teams that prioritize clear language experience 20% fewer errors because there’s less room for misinterpretation. Precision reduces the need for additional explanations, meaning fewer details will likely slip through the cracks.

2. Increased accountability — When team members are clear on their tasks, timelines, and outcomes, accountability increases naturally. People know exactly what’s expected of them and by when, fostering a sense of ownership.

3. Improved morale and engagement — Clear communication respects your team’s time. When messages are concise, people feel their work environment values efficiency and respects their capacity. This, in turn, boosts morale and engagement.

T L ; D R : Specific and concise communication is a straightforward way to improve team alignment, boost productivity, and reduce misunderstandings. By defining clear objectives, focusing on essential information, setting timelines, and using templates, you can create a streamlined approach that enhances communication efficiency across your organization.

Implementing these strategies not only cuts down on errors and miscommunication but also respects your team’s time and effort. As data demonstrates, specificity and conciseness lead to clearer expectations, better follow-through, and a more engaged, productive team.


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