It's no secret that these are tough times for creative teams. The tech sector alone has seen over 400,000 layoffs since the beginning of 2023. At Leadership Live last week, I had a chance to connect with other leaders, and while the collective outlook for regrowth seems hopeful, it's clear that many creative teams and agencies are struggling to keep up. The world is changing, and that change has forced us all to rethink how we work.
Creative teams, in particular, are being pushed to do more with less. Many are operating under tighter budgets, fewer resources, and higher expectations. Yet, despite these pressures, few teams are evolving their practices or processes to match the demands of this new reality. Why? Because those are the most visible, tangible elements of the company. Many leaders simply don't see that the starting point isn't about improving processes or deliverables—it's about the team itself.
Introducing the Teamangle
That’s where the Teamangle comes in. The Teamangle is a framework we’ve spent the past year developing and testing with teams to address the heart of team performance: communication, collaboration, and culture challenges. Before you can truly improve how you execute your creative work, you have to build a strong foundation within your team. It's easy to focus on refining deliverables or implementing new tools, but without clarity on how the team communicates and collaborates—or an understanding of your shared culture—any process change will only go so far.
The Teamangle helps teams uncover those deeper, often overlooked issues. It provides a structured way to assess your team’s health, identify friction points, and create a path forward. It’s about getting to the root of communication problems, defining what collaboration should look like, and making sure your culture supports, rather than hinders, high performance.
A New Era for Teams
I’m so excited to share that after a year of testing and refining, we’re officially launching a full suite of offerings to support teams with the Teamangle framework. Whether you’re looking to dive deep into your team’s dynamics or start small, we’ve got something for you:
The Teamangle Playbook: A downloadable guide that walks your team through the framework.
Teamangle Diagnostic: A comprehensive assessment of your team’s strengths and challenges.
Workshops: Hands-on, guided sessions to help your team align on communication, collaboration, and culture, and create playbooks for each.
Annual Subscription: Quarterly workshops, coaching sessions, and ongoing support to keep your team and leadership accountable.
Teamangle Conversation Cards: A deck of playing cards designed to facilitate honest, tough conversations that lead to solutions and positive team vibes.
Stay tuned, we’re just getting started! At Same Team Partners, we’re rethinking what’s truly important for creative teams. We believe in tackling difficult conversations head-on because that’s what clears the way for better, more effective work. It’s what we do, and we can’t wait to help your team thrive in this new era.
Let’s evolve together.
