What big companies get wrong about AI—and what one small business got right
Big companies love to talk about AI. Strategy decks. Executive memos. Innovation summits. But behind the buzzwords, most enterprise AI
Defined Purpose
5 articles
The power of shared goals: how one team unified around a common purpose
Imagine a team working tirelessly, each member focused on their individual responsibilities. But despite their effort, something feels off—their
The power of purpose: how clear goals elevated a creative team’s communication
Sometimes, improving team communication requires a fundamental shift in approach. A creative team at a fast-growing design agency discovered the
Collaboration isn't a vibe. It's a system.
Collaboration gets romanticized. We picture it as creative energy bouncing around a whiteboard or easy rapport over coffee. When it’
Why is process so damn hard?
Seven challenges that hold agencies back from being the best they can be. Your project process is pretty damn integral
