Our thoughts, insights, and ideas


Evidence, not intuition: The new leadership operating system.
When Billy Beane took over the Oakland A’s, he inherited one of the smallest budgets in Major League Baseball.

The three angles of a high-trust team.
Trust doesn’t appear out of thin air. It doesn’t magically spark after a good offsite or settle in

Why your team feels stuck—even when work is getting done.
You’re shipping features. You’re holding meetings. You’ve got a team that shows up, engages in Slack, and

Why is process so damn hard?
Seven challenges that hold agencies back from being the best they can be. Your project process is pretty damn integral

How it all started.
Greg Story shared how we were “established” as Same Team Partners years ago when I worked at Happy Cog, a

Established 2012.
Let me tell you about the time Happy Cog* almost tore itself apart about a year after I merged my

Let’s be Ernest.
I’ve had this board hanging on my wall for weeks, not realizing how the quote I decided to cram