OKR software · ranked #12 of 12
Asana: review, pricing and alternatives
Twelfth because Goals start on the USD 24.99 Advanced plan, the highest entry cost for OKRs here, and suit only teams already running projects in Asana.
Asana at a glance
- Rank
- #12 of 12 in OKR software
- Best for
- Project teams already in Asana
- Pricing
- Per user / month
- Free option
- Free plan
- Headquarters
- San Francisco, United States
- Key features
- Goals, Portfolios, Timeline and Gantt, Dashboards, Automations
- Last checked
- 2026-11-11
Where Asana wins
- Asana is the choice for a company whose teams already plan projects in it and want goals linked to the work.
- Goals are included from the Advanced plan, which also brings portfolios, resource management, approvals and time tracking.
- Linking a goal to the projects that deliver it is natural when both live in one tool.
- It ranks last because the Goals feature costs USD 24.99 per user and month, more than three times what Perdoo, Mooncamp or Tability charge for a dedicated OKR tool.
Where it falls short
- Goals are not in the free Personal or the Starter plan, so entry cost is the highest here.
- SAML, SCIM and service accounts require Enterprise.
- Asana is a task tool first, so OKR scoring, check-in rhythm and strategy maps are lighter than in a dedicated product.
- Anyone buying only for OKRs should pick a dedicated tool.
Our verdict on Asana
Asana is the choice for a company whose teams already plan projects in it and want goals linked to the work. Goals are included from the Advanced plan, which also brings portfolios, resource management, approvals and time tracking. Linking a goal to the projects that deliver it is natural when both live in one tool.
It ranks last because the Goals feature costs USD 24.99 per user and month, more than three times what Perdoo, Mooncamp or Tability charge for a dedicated OKR tool.
Where Asana falls short
Goals are not in the free Personal or the Starter plan, so entry cost is the highest here. SAML, SCIM and service accounts require Enterprise. Asana is a task tool first, so OKR scoring, check-in rhythm and strategy maps are lighter than in a dedicated product.
Who should look elsewhere
Anyone buying only for OKRs should pick a dedicated tool. Teams that do not run their projects in Asana have no reason to pay for the Advanced plan for goals alone.
Asana pricing
Personal is free for two people without Goals; Goals begin on Advanced at USD 24.99 per user and month billed annually; Enterprise is quoted.
Pricing as published by the vendor on the date above; check the vendor's pricing page before you buy.
Asana fact sheet
| Rank | #12 of 12 in OKR software |
|---|---|
| Category | OKR software |
| Best for | Project teams already in Asana |
| Pricing model | Per user / month |
| Free option | Free plan |
| Headquarters | San Francisco, United States |
| Company | Asana, Inc. |
| Address | 633 Folsom Street, Suite 100, 94107, San Francisco, United States |
| Vendor size | Independent or mid-sized vendor |
| Website | asana.com |
| Last checked | 2026-11-11 |
Key features
- Goals
- Portfolios
- Timeline and Gantt
- Dashboards
- Automations
- Resource management
- Time tracking
- SSO on Enterprise
Alternatives to Asana
ClickUpWork management tool with a Goals feature. Per user / month.
15FivePerformance and engagement platform with OKRs. Per user / month.
WorkBoardAI-native strategy execution platform. Quote only.Also ranked in
- #12 of 12 in OKR software
- #1 of 11 in project management software
- #2 of 12 in Work management software
Sources checked
- Asana headquarters: 633 Folsom Street, Suite 100, San Francisco, CA 94107, USA Source
- Personal free for up to two people; Starter USD 10.99, Advanced USD 24.99 per user per month billed annually; Goals included from Advanced; SAML and SCIM on Enterprise Source
Asana: common questions
What is Asana?
Asana is work management tool with Goals on the Advanced plan. Twelfth because Goals start on the USD 24.99 Advanced plan, the highest entry cost for OKRs here, and suit only teams already running projects in Asana.
How much does Asana cost?
Personal is free for two people without Goals; Goals begin on Advanced at USD 24.99 per user and month billed annually; Enterprise is quoted.
Does Asana have a free plan?
Free plan. Personal is free for two people without Goals; Goals begin on Advanced at USD 24.99 per user and month billed annually; Enterprise is quoted.
What is Asana best for?
Asana is best for project teams already in Asana. Twelfth because Goals start on the USD 24.99 Advanced plan, the highest entry cost for OKRs here, and suit only teams already running projects in Asana.
Where is Asana based?
Asana is published by Asana, Inc., headquartered in San Francisco, United States.
Who should not use Asana?
Anyone buying only for OKRs should pick a dedicated tool. Teams that do not run their projects in Asana have no reason to pay for the Advanced plan for goals alone.
What are the best alternatives to Asana?
In our OKR software ranking the closest alternatives are ClickUp, 15Five, WorkBoard. See the full ranking for the other options.