Performance management software · ranked #9 of 12
Effy AI: review, pricing and alternatives
Ninth because it is the cheapest credible way to run 360 reviews, free for five users, but it is young and narrow for a company beyond a few hundred people.
Effy AI at a glance
- Rank
- #9 of 12 in performance management software
- Best for
- Small companies running a first cycle
- Pricing
- Per seat / month
- Free option
- Free plan
- Headquarters
- Tallinn, Estonia
- Key features
- 360 and probation reviews, AI-drafted review forms, Bias and consistency checks, Nine-box view, Goals and OKRs
- Last checked
- 2026-11-11
Where Effy AI wins
- Effy AI is aimed at the company running its first proper review cycle.
- An HR generalist can generate a review form, invite peers, chase reminders automatically and get AI summaries of the feedback, mostly from inside Slack.
- Bias checks flag vague or inconsistent comments before they reach the employee, and a nine-box view appears once results are in.
- At $3 per seat it costs a fraction of the leaders, and the free plan for five users lets a founder test it on the leadership team before committing.
Where it falls short
- It is a young product from a small team, with limited calibration, reporting and integration depth.
- Goals and development features are newer than the review core.
- Heavy reliance on AI drafting can produce generic review text if managers accept suggestions without editing.
- Companies above 300 people, or with a works council that must approve AI processing of performance data, should look at Small Improvements or Personio first.
Our verdict on Effy AI
Effy AI is aimed at the company running its first proper review cycle. An HR generalist can generate a review form, invite peers, chase reminders automatically and get AI summaries of the feedback, mostly from inside Slack. Bias checks flag vague or inconsistent comments before they reach the employee, and a nine-box view appears once results are in.
At $3 per seat it costs a fraction of the leaders, and the free plan for five users lets a founder test it on the leadership team before committing.
Where Effy AI falls short
It is a young product from a small team, with limited calibration, reporting and integration depth. Goals and development features are newer than the review core. Heavy reliance on AI drafting can produce generic review text if managers accept suggestions without editing.
Support and implementation help are limited compared with established vendors.
Who should look elsewhere
Companies above 300 people, or with a works council that must approve AI processing of performance data, should look at Small Improvements or Personio first.
Effy AI pricing
Published per-seat prices billed annually: 360 reviews from $3 per seat per month and goals from $2, with a free plan for up to five users.
Pricing as published by the vendor on the date above; check the vendor's pricing page before you buy.
Effy AI fact sheet
| Rank | #9 of 12 in performance management software |
|---|---|
| Category | Performance management software |
| Best for | Small companies running a first cycle |
| Pricing model | Per seat / month |
| Free option | Free plan |
| Headquarters | Tallinn, Estonia |
| Company | Effy AI OÜ |
| Address | Sepapaja tn 6, 15551, Tallinn, Estonia |
| Vendor size | Independent or mid-sized vendor |
| Website | www.effy.ai |
| Last checked | 2026-11-11 |
Key features
- 360 and probation reviews
- AI-drafted review forms
- Bias and consistency checks
- Nine-box view
- Goals and OKRs
- PDPs and PIPs
- Slack app
Alternatives to Effy AI
PersonioEuropean HRIS with a performance and development app. Quote only.
EngagedlyTalent suite covering performance, learning and mentoring. Per user / month.
Bob (HiBob)HR platform with a talent and performance module. Quote only.Also ranked in
- #9 of 12 in performance management software
Sources checked
- Terms: service provided by Effy AI OU, Sepapaja tn 6, 15551 Tallinn, Estonia Source
- Free for up to 5 users; 360 reviews $3 per seat per month billed annually ($6 multi-review), Goals and OKRs $2 Source
- AI-drafted reviews, bias/consistency checks, nine-box, goals/OKRs, PDPs and PIPs, Slack Source
Effy AI: common questions
What is Effy AI?
Effy AI is low-cost AI-assisted 360 review tool. Ninth because it is the cheapest credible way to run 360 reviews, free for five users, but it is young and narrow for a company beyond a few hundred people.
How much does Effy AI cost?
Published per-seat prices billed annually: 360 reviews from $3 per seat per month and goals from $2, with a free plan for up to five users.
Does Effy AI have a free plan?
Free plan. Published per-seat prices billed annually: 360 reviews from $3 per seat per month and goals from $2, with a free plan for up to five users.
What is Effy AI best for?
Effy AI is best for small companies running a first cycle. Ninth because it is the cheapest credible way to run 360 reviews, free for five users, but it is young and narrow for a company beyond a few hundred people.
Where is Effy AI based?
Effy AI is published by Effy AI OÜ, headquartered in Tallinn, Estonia.
Who should not use Effy AI?
Companies above 300 people, or with a works council that must approve AI processing of performance data, should look at Small Improvements or Personio first.
What are the best alternatives to Effy AI?
In our performance management software ranking the closest alternatives are Personio, Engagedly, Bob (HiBob). See the full ranking for the other options.